Education

MS, Mass Comms / Advertising, Virginia Commonwealth University Brandcenter
BA, BYU / Advertising

Experience

Vitro, San Diego
Creative Director / Group Creative Director
2011-Current
Headed multiple accounts ranging from bourbon to high-end guitars, top universities and fintech startups; led (and won) multiple new-business pitches and produced award-winning — and business-smart — campaigns across traditional, social and experiential. Produced and directed long- and short-form content for clients, breaking in a brand-new, in-house production studio.

Publicis, Dallas
Associate Creative Director / Creative Director
2010-2011
Creative lead on clients from Nestlé to Prestige Brands, I lended human storytelling sensibilities to products that were, to be honest, a little dusty. The results made an immediate impact on sales and brand affinity across a variety of new and not-so-new media.

McCann Worldwide, Dallas
Senior Copywriter / Associate Creative Director
2007-2010
Wrote and produced a national campaign for American Airlines; defended Nationwide Insurance in a national pitch and was recognized by the One Show’s One Film Festival.

Texas A&M-Comerce
Adjunct Professor, Advertising
2004-2010
For six years I taught students the art of both art direction and copy, guiding student work that won Best in Show at the National ADDYs and appeared in CMYK, Lüerzers Archive, the One Show and beyond.

The Richards Group, Dallas
Copywriter
2003-2007
Cut my teeth on a national QSR account that included OOH, POS, nontraditional and broadcast. Touched everything from international home-improvement stores to automobile accounts and even a deli that won national attention via my work.