A Chinese running shoe in America takes the road less traveled.
I love running trail- and ultra-marathons, so I relished producing the debut campaign for 360° in the States. My partner and I went old school in both our look and voice, carving out a refreshingly real space in running publications along with OOH and digital buys.
It was hugely important to get the 361° marketing and sales teams on board with this ambitious new campaign, so we took care to explain our platform to our internal audiences in a meaningful, memorable way.