ASICS
Giving “big athletic” a run for its money.
With a throwaway budget compared to the Nikes and Adidas-es of the world, we got scrappy— doubling down on ASICS’ legendary running credentials to produce 1) CommArts featured POP for Colors that Run and 2) a One Show-winning takeover of Columbus Circle. Oh, and Foot Locker’s most successful in-store takeover, ever.
Awards
One Show, Cannes
“Colors That Run” takeover, Manhattan Foot Locker
BTS/Making of
We transformed a Columbus Circle walkway into a virtual footrace with the fastest U.S. marathoner.
Our brand mantra featured ASICS elite athlete Ryan Hall, a perfect poster child for the Stop at Never campaign.