Helping UC San Diego get even smarter: boosting enrollment and raising $3 billion.
“Break Things Better” campaign
Old-school print. We even had donors emailing to tell us how much they loved reading these ads.
Landing page: Hotspots reveal the story headlines and CTAs.
“Look Deeper” Campaign: Magazine
These multi-year campaigns—plus big fundraising pushes I helped lead creatively—helped UC San Diego become the youngest university to surpass a $2 billion endowment. In fact they reached $3B.
Display
Crashing San Diego Comic-Con
w/ SCIENCE NONFICTION:
100MM impressions in paid, earned, and native spaces